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5 ways to grow your SMS subscriber list

960 640 Guest Post

By mGage

Launching your first SMS campaign is exciting! In order to get started, you will need to build a list of SMS subscribers who have opted-in to being contacted by you. Fortunately, there is plenty of opportunity. More than 5.19 billion people now use mobile phones, up by 124 million over the past year[1]. Read on for 5 ways to grow your SMS subscriber list and start seeing results!

  1. Leverage Existing Followers and Subscribers

Email subscribers and social media followers have already shown interest in getting updates and offers from your brand, so they are a great place to start when building your SMS subscriber list. Be sure to mention the additional value they will get by opting-in to SMS, like exclusive deals and timely updates.

  1. Add to Website Forms, Pop-Ups, and Footers

Providing a way for people to opt-in to receiving messages from you via SMS should become part of your regular website workflows. Add a field for phone number and an opt-in checkbox to all website forms. You can also add a keyword and short code to your website footers and even create a pop-up. Make sure CTAs are clearly visible and easy to find. This way, anyone visiting your site will also have the opportunity to receive SMS messages from you.

  1. Run Digital Advertisements

Advertising online through LinkedIn, Twitter, banner ads and other platforms expands your reach beyond those who are already aware of your brand. One huge advantage of digital advertising is targeting, which enables you to show ads to a very specific audience. You can tailor ads to specific demographics, like age, location, and even interests. This enables you to share offers that feel more personal. For example, if you’re running a promotion to get more women aged 25-35 to opt-in to your SMS campaign, you can feature products or offers that might appeal to that group alongside an exclusive offer they can redeem via text.

  1. Don’t Forget Traditional Media

Signs and mailers may seem old-school, but they are a good way to stand out and reach an additional audience that may be less active online. In fact, 42.2% of direct mail recipients open the mail they get[2]. Many brands promote their SMS list by using in-store signage or even product packaging, which are effective strategies to engage with people who already have purchase intent.

  1. Have a Contest

Contests are a fun way to get customers engaging with your brand while simultaneously encouraging them to opt-in to your SMS subscriber list. Offering the chance to win a reward in exchange for subscribing is incredibly effective. We recommend making the contest unique enough to catch their attention.

We hope these suggestions are helpful as you begin working on building your SMS subscriber list. If you’re ready to get started, get in-touch today with mGage.

[1] https://datareportal.com/reports/digital-2020-global-digital-overview

[2] https://www.smallbizgenius.net/by-the-numbers/direct-mail-statistics/#gref

Contact centres define omnichannel integration as a ‘challenge’…

398 238 Jack Wynn

Respondents to research conducted by the contact centre solutions provider, Aspect Software, have determined that the biggest ‘challenge’ currently facing the industry’s customer service development is integrating a text-based customer engagement service alongside other channels.

Widely considered to be an essential element of the modern customer service strategy, the survey of Europe-based industry professionals found that 90 per cent said are already supporting either a Facebook or Twitter service; 74 per cent have implemented email channels to support customer service and 34 per cent use SMS. Despite 42 per cent claiming that the introduction of a text-based messaging platform described as a challenge by many, 90 per cent stated that the channel will become imperative to their strategies within the next two years.

Senior vice president Europe and Africa at Aspect, Stephen Ball, said: “From our research we know that many in the industry find integration of text-based messaging a challenge, but if they can rise to it, there are fantastic opportunities for their businesses. Technology can offer easy-to-deploy omnichannel solutions to meet this challenge, but companies need help from trusted partners to pinpoint the root cause of their own integration difficulties. Only then can they benefit from text options for customers.”