Cloud comms specialist 8×8 has announced the general availability of its next-gen intelligent enterprise engagement system for customer and employee interactions, X Series.

The solution is now available in the US and UK, with 8×8 asserting that it will help companies deploy a single cloud solution for voice, video conferencing, contact centre, team messaging and collaboration across mobile and desktop devices.

X Series has already gained early adoption across mid-market and enterprise organisations across retail, healthcare, manufacturing, technology and the public sector, including Brent & Lewisham councils (which share services) and the London Government Association (LGA).

Meghan Keough, VP of Product Marketing at 8×8, said: “This is a combined offering. It is the first time on a cloud platform that you can have an integrated voice, video, collaboration and contact centre capability.

“We’re also very proud of the machine learning capability, as well as the integration framework that we have built out. This helps contact centres move away from a ‘I don’t know phenomenon’, to being able to access real-time data that is most relevant to the customer query.”

Prodromos Sarigianis, Head of Digital Services at Brent, Lewisham & Southwark Councils Shared Service, said: “We always strive to deliver high-quality services to residents to make our boroughs the best places in London to live, work and learn, and we could only do that with a robust communications infrastructure.

“8×8’s X Series meets our business needs and will help us not only improve customer experience for residents but also make it easier for staff to work remotely.”