Connect ESAT to CSAT in Times of Crisis: NICE introduces WEM@homehttps://contactcentresummit.co.uk/wp-content/uploads/2020/04/NICE-Apr-28.jpg 960 640 Guest Post Guest Post https://secure.gravatar.com/avatar/abb249055208c7af4d35568e422dfd63?s=96&d=mm&r=g
At a time when human connections matter most, are your frontline employees empowered to perform, and inspired to care? Are you doing all you can to keep your agents engaged and motivated?
Now, more than ever, every moment in the customer journey matters. The COVID-19 crisis has evolved to render face-to-face touchpoints less frequent, thereby highlighting the value of connected experiences in channels from phone to chat to SMS text.
Contact centre agents are in a unique position to deliver personalised, seamless omnichannel customer experiences that synthesise a variety of interactions – and to put the “care” in “customer care”. To this end, contact centre leaders that use actionable insights gained from agent experience feedback can inform successful evolution in times of disruption.
Would your agents recommend your company to a friend?
Employees, when engaged and empowered with the right tools and training, can be your most valuable brand asset – and increase customer loyalty while reducing customer churn. Successful companies use the power of Net Promoter Score (NPS) along with direct, indirect and operational customer feedback to refine and deliver superior customer experiences, all along a holistic journey. Just as NPS reflects customer experiences from the outside in, it is equally as important to gain insights from the inside out. Would your agents recommend your company to a friend? How they feel about their experience directly reflects to the experience they provide to the customer.
With insight comes opportunity
Especially in times of crisis, Voice of the Employee (VoE) and agent experience insights are a key part of the holistic feedback mechanism that powers customer experience management. Enhancements to customer experience cannot be accomplished without a keen understanding of the customer experience agent. How do they feel about their ability to successfully engage when their work environment changes? Do they have the tools they need to deliver? This critical connection cannot be overlooked when working situations evolve. As the human connection to your brand, you must understand their situation and align to their changing needs.
Igniting a holistic CEM program that elevates CSAT
Times of crisis offer an opportunity to authentically engage with your customers, as well as your employees. This open outreach can nurture a collective appreciation of individual feedback that can shift CX programs into high gear. When agents on the front lines feel their feedback is important – their voice is heard – spirits are lifted, and that is infectious. Opening that feedback channel can inspire an ongoing, company-wide culture that not only elevates performance, but values input. And it is that input that is critical to a holistic understanding of all experiences that affect CSAT.
Our challenging times have surfaced human connections as a premium. As contact centre agents connect with your customers, it is more important than ever to connect to their input. With a durable, integrated feedback framework, agents can be inspired to see problems, find solutions, and feel more accountable to a holistic customer experience that delivers on your brand promise.
Integrated feedback management is an essential tool to gather and synthesise actionable frontline insights. NICE Satmetrix offers integrated listening for a 360 degree understanding of multidimensional behaviours that impact customer loyalty. To learn more about how you can gather and use employee experience feedback to drive engagement, and gain visibility and ensure performance, visit wem@home.