Why?
For PR‑style content, thought leadership performs better than product detail, especially in third‑party newsletters. Across previous event content, fraud, identity and trust consistently cut through with CX audiences because they are:
- Board‑level concerns
- Increasingly owned by contact centres (account takeover, social engineering, OTP abuse)
Telesign already anchors this narrative well in Connect–Protect–Engage messaging used in event templates and CX‑focused summits.
Recommended PR narrative
Position this as industry insight, not a product pitch:
Why customer service is now on the front line of fraud prevention
Key talking points:
- Contact centres as a prime attack surface (ATO, SIM swap, social engineering)
- Why traditional authentication frustrates customers
- How digital identity signals (phone intelligence, risk scoring) enable:
- Faster resolution
- Fewer step‑ups
- Better CX without compromising security
Subtle product linkage (keep it light)
Mention Telesign as:
- Enabling secure, low‑friction authentication in customer service flows
- Complementing omnichannel engagement platforms (like CPaaS)
This keeps the content credible and editorial, while still reinforcing group value.
3. How this comes together as a Proximus Global story
| Deliverable | Focus | Brand Lead |
| Product highlight | Omnichannel customer service (RCS, WhatsApp, SMS) | Route Mobile |
| PR‑sponsored content | Trust, fraud prevention & frictionless CX | Telesign |
| Underlying enabler | Global connectivity & messaging reliability | BICS |
This mirrors how Proximus Global is already positioned in event messaging repositories and avoids overlapping or competing narratives. We can adapt the PR angle to be UK‑specific (e.g. regulatory trust, consumer expectations)
