Retailers warned AI shopping tools could damage customer trust without stronger safeguards
Contact centre and customer experience leaders are being urged to prioritise transparency and human oversight as AI shopping assistants become increasingly embedded in the retail journey. New research from Exploding Topics by Semrush found that while 78% of consumers have used AI to support shopping decisions in the past six months, only one in three […]
The hidden tax of AI in contact centres
AI is increasingly being positioned as a way to reduce cost-to-serve in the contact centre, but in reality, many businesses are adding an extra layer of cost long before they see any return. As organisations race to implement AI-first voice automation, a new cost layer is quietly emerging alongside that human spend: LLM compute, orchestration […]
SOCIAL MEDIA MONTH: The new metrics contact centres should be tracking in 2026
Historically, social customer service has often been evaluated using traditional contact centre metrics such as response times and ticket closure rates. While these measures still matter, they no longer provide a complete picture of customer satisfaction or reputational impact in highly visible digital environments… Unlike private customer interactions, social media engagement takes place in public. […]