With 59 million people in the UK now using WhatsApp, businesses are capitalising on its widespread adoption to enhance customer service and establish it as a key communication channel.
The numbers speak for themselves, contact centres that have implemented WhatsApp report cost reductions of up to 35% and agent productivity improvements of up to 54%.
But simply adding WhatsApp as a channel isn’t enough. Automation is crucial to unlocking its full potential.
Through automation, WhatsApp offers unrivalled self-serve options and handles complex queries through rich media like video, freeing up time for customer service agents.
At Premier CX, our team of experts can design and optimise your WhatsApp service including flows, automation, guidance, tone of voice, UI and UX.
Whether you need integration with existing systems or a standalone experience, we can help you create a fantastic and seamless journey for your customers.
Find out more here and watch the video here.
