8th & 9th September 2025
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Chat and Web Self-Service: Reshaping customer service strategies

Contact centres have long been the nexus between businesses and their customers. Historically reliant on voice-based interactions, these centres have undergone a significant transformation, driven by technological advancements and shifting customer preferences. Chief among these developments are chat and web self-service solutions. Here we delve into how these innovations have reshaped contact centres and modern […]

How to effectively implement Web Self-Service Chat

Web self-service chat solutions, increasingly powered by sophisticated AI, offer an exciting frontier for contact centres, enabling swift customer interactions and potential cost reductions. However, a hasty or ill-informed implementation can lead to customer frustration and missed opportunities. Here’s a guide to the crucial considerations for contact centre managers contemplating these solutions, as detailed by […]

Online Safety Bill UK: WhatsApp, encryption and the implications for privacy

By Andrew Parsons, Partner, Womble Bond Dickinson WhatsApp and other encrypted messaging service providers have signed an open letter to oppose the Online Safety Bill ahead of its final reading in the House of Lords. This article explains the journey of the Bill so far and why WhatsApp and other organisations are opposing the proposed […]

Chat apps driving the conversation when it comes to customer engagement

New research has revealed an apparent growing trend towards conversational experiences for customer communications, with chat apps such as WhatsApp Business Platform and social media channels such as Instagram driving the trend. Infobip analysis shows that traditional channels like SMS still play an important role for time-sensitive messages, two-factor authentication, and one-time passwords. But when […]

Why Mobile Chat Services are Key to Boosting Customer Experience

By Pinder Takhar, Director, Marketing, mGage This year businesses have had to adjust the way they operate and communicate with their customers. Not only has it been vital in keeping customers informed it has also been just as important to ensure customers can easily reach the brand. With the increase in customer engagement, this has meant […]

Why 2020 will mark the death of the chatbot (as you know it)

Martin Taylor, Deputy CEO at Content Guru, explains how the convergence of written and verbal chatbot functionality will bring about an entirely new Conversational User Interface (CUI)… It’s no secret that 2020 has been an unusual year for customer communication. With international lockdowns limiting person-to-person interactions, many companies have turned to digital channels to continue […]

Do you specialise in Web Self Service or Chat? We want to hear from you!

Each month on Call Centres Briefing we’re shining the spotlight on a different part of the customer care market – and in October we’re focusing on Web Self Service/Chat solutions. It’s all part of our ‘Recommended’ editorial feature, designed to help customer care industry buyers find the best products and services available today. So, if you’re a supplier of […]

Microsoft launches Dynamics 365 AI Solutions for customer care

Dynamics 365 AI

Microsoft has used its Ignite conference to unveil several products aimed at making Artificial Intelligence (AI) more accessible to organisations, developers and individuals. The company has been using its chatbot solution for its own customer care in the US since earlier this year, with the virtual agent handling 650,000 sessions per week. Now Microsoft is […]