Majority of customer data resides with IT teams
Seventy-eight percent of organisations report centralising customer data management within information technology (IT) teams, with a survey of 405 marketing leaders conducted in May and June 2023 finding 59% of them agreed with the statement that “our IT policies and/or strategy constrains our use of emerging technologies.” That’s from a new Gartner report, which asserts […]
How Pentland Brands is using data to get closer to its customers
Pentland Brands is the name behind some of the world’s best sports, outdoor and lifestyle brands. It owns Speedo, Berghaus, Canterbury of New Zealand, Endura, ellesse and Mitre. It’s also the UK footwear and apparel licensee for Kickers. Pentland Brands products are available in over 190 countries and are sold either directly by Group companies […]
In data we trust: Building customer confidence in a digital economy
By Richard Menear, CEO, Burning Tree In the modern, digital world, online shopping is becoming the norm within the retail market. Accelerated by the pandemic, the UK’s proportion of online retail sales soared to the highest on record, reaching 35.2% in January 2021. And with digitisation continuing to evolve the online shopping experience, it is unlikely that […]
