By Frédéric Durand (pictured), Founder & CEO Diabolocom

In a live survey being run by Diabolocom, 67% of respondents have shared that the biggest barrier they for-see in 2021 to improving call centre operations is the need to integrate with existing business tools. When asked about their organisations planned investments for 2021, 80% indicated that they would be expanding video-conferencing capability and a further 63% would be exploring the integration of AI into their platforms.

So, in a world of cloud and AI, why is integrating with existing business tools perceived to be the biggest barrier for organisations? The answer is complex, many organisations have legacy enterprise tools that require weeks of development time to make changes. API’s have been added, bespoke work-arounds created and development coded into their systems. In some cases, organisations may have not or are not able to migrate to cloud systems as of today, and others do not want the disruptive change to their businesses. Underneath the shiny websites though, organisations can have complex and cumbersome IT ecosystems that can make technology improvements difficult to implement.

With all this being said, organisations must evolve to survive and thrive. A post Covid-19 world is the test case to prove this statement. Throughout 2020, organisations have had to turn into an almost fully remote workforce, with the demand for technology that can support this fundamental shift in ways of working increasing ten-fold. Customer behaviours have also changed. When budgets are tight, pressure to deliver greater than ever, and in an always digitally on mindset, it can be argued that customer communication and the tools required to support this needs to change also.

How then, can contact centre operatives pivot and thrive in this rapidly changing environment? The answer – a flexible and tailorable platform that is already set up to integrate rapidly with existing tools such as your CRM, can be accessed from anywhere, regardless of where in the world your workforce is, and has a simple and intuitive user interface that ensures the enhanced value to your operations almost immediately.

The argument for a platform such as Diabolocom is compelling for improving contact centre operations. A completely omni-channel platform that integrates seamlessly with existing business tools and can be deployed rapidly through the cloud overcomes many challenges to improving operational excellence. With built in integrations with the likes of Zendesk, Salesforce, Microsoft Dynamics, and ServiceNow, the platform provides your agents with all of the information they need to continue thriving in a new contact centre world. Multi-channel and flexible to your needs, your agents and customers can communicate in more than ways than ever before, all captured and recorded using your existing CRM.

To feed into the live survey and share your insights into the contact centre industry, follow the link here: https://www.surveymonkey.co.uk/r/diabolocom

To find out more about Diabolocom and why it might be the right tool for you to overcome barriers to operational success, visit www.diabolocom.com/en.