Generative AI ‘revolutionising’ retail customer communication channels
![](https://contactcentresummit.co.uk/wp-content/uploads/2021/09/data-artificial-intelligence-3382507_1280.jpg)
From revolutionising the nuts and bolts of supply chain operations to turbo-charging customer service, generative artificial intelligence (genAI) stands on the forefront of innovation in retail – its ability to fabricate hyper-customised content is turning the tables in marketing and communication strategies. That’s according to says GlobalData, with the analyst’s Practice Head of Disruptive Tech […]