Majority of customer data resides with IT teams
Seventy-eight percent of organisations report centralising customer data management within information technology (IT) teams, with a survey of 405 marketing leaders conducted in May and June 2023 finding 59% of them agreed with the statement that “our IT policies and/or strategy constrains our use of emerging technologies.” That’s from a new Gartner report, which asserts […]
Text messaging is changing the way we communicate
By mGage Long ago, when streets still had pay phones, and every home had a landline, software programmer Neil Papworth sent the first text message. The date was December 3, 1992. Two decades later, around 23 billion SMS messages are sent daily around the world[1], both from person to person and through mobile engagement providers. In […]
