Shop Direct launches WhatsApp-style service platform…

Shop Direct has applied a conversational user interface (CUI) technology to its service offering by launching ‘Very Assistant’ for customers to find answers to their questions in a WhatsApp–style chat environment. The owner of Very.co.uk, Littlewoods.com, VeryExclusive.co.uk and LittlewoodsIreland.ie has initially made the automated platform available via the Very.co.uk iOS app, and claims the technology makes the user journey even simpler for […]