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Maintel
Maintel

Automating complex conversations on WhatsApp

Hubtype is a conversational automation platform designed for enterprises that need to manage high volumes of customer interactions without compromising on quality or control.

With over 80% of UK consumers using WhatsApp, and more businesses turning to messaging as a core service channel, expectations for seamless support continue to rise. Manual support is expensive and difficult to scale. Basic automation tools are limited to simple FAQs or fixed flows, and fail to manage real operational complexity.

Hubtype enables organisations to automate 70% of customer interactions on WhatsApp and other chat channels. Our platform supports structured, transactional use cases such as processing insurance claims, generating quotes, booking appointments, submitting council forms, modifying travel reservations, or offering personalised product recommendations. These tasks are completed inside the messaging channel, without redirecting users to websites or apps.

Hubtype combines automation and transactional capabilities in a way that reduces agent dependency and call centre costs, while improving resolution times and customer satisfaction. Built for complexity, our solution integrates with back-end systems and supports multi-step workflows, all within a secure and compliant environment.

What Makes Hubtype Different

  • Designed to handle complex workflows with real business logic and system integration
  • Customers complete entire tasks inside WhatsApp or web chat
  • Low-code platform that reduces development time and effort
  • Fully GDPR-compliant, with no customer data shared with Meta

Proven Impact

Organisations across different industries, including insurance, retail, airlines, finance, travel, local government, luxury goods, and healthcare have achieved the following results

  • Reduced operational costs by 67% compared to phone calls
  • Automated 70% of interactions, including the high-effort ones
  • Improved first-contact resolution by 40% and reached 4.6 CSAT
  • Consistently delivered secure, scalable, messaging-first service

With growing adoption in the UK and globally, Hubtype is trusted by enterprises looking to modernise their service operations and meet the expectations of today’s digital-first customers.

Learn more 

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