Whatever the function of your call centre, positive customer experiences must be at the core of any interaction with a customer.

Anything less goes against an organisations main purpose of winning and retaining customers to build long-term success.

So, in today’s competitive market place, where customers are fair better informed, businesses should not be focused on profit alone, especially from a customer experience point of view.

“You build customer loyalty and connection not by answering fast, but by engaging in respect and transparency” – Seth Godin

Therefore, why do many call centres focus their attention on making this process problematic?

Coaction has the answer. Find out more by clicking here.