• Positive customer experience begins with a robust operating model, says Coaction

    960 640 Stuart O'Brien

    Whatever the function of your call centre, positive customer experiences must be at the core of any interaction with a customer.

    Anything less goes against an organisations main purpose of winning and retaining customers to build long-term success.

    So, in today’s competitive market place, where customers are fair better informed, businesses should not be focused on profit alone, especially from a customer experience point of view.

    “You build customer loyalty and connection not by answering fast, but by engaging in respect and transparency” – Seth Godin

    Therefore, why do many call centres focus their attention on making this process problematic?

    Coaction has the answer. Find out more by clicking here.


    Stuart O'Brien

    All stories by: Stuart O'Brien

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