• Freshworks
  • Sabio acquires customer service data specialist Bright UK

    960 640 Stuart O'Brien

    Customer experience solutions provider Sabio has acquired Bright UK, a specialist in customer service data and analysis.

    Bright offers bespoke consultancy and SaaS data solutions that deliver insights to contact centres, using a combination of real time customer feedback analysis, comparative benchmarking and employee surveys.

    The acquisition follows Lyceum Capital’s earlier investment in Sabio, and is part of an ongoing acquisition plan to broaden the company’s solution portfolio.

    Adding Bright complements Sabio’s March 2017 acquisition of Rapport, a SaaS software and analysis services vendor, and strengthens its insight services portfolio.

    “Sabio is focused on supporting our clients in delivering brilliant experiences across the entire customer journey,” said Sabio Group CEO, Andy Roberts. “And the addition of Bright’s solutions and services to our portfolio will support our customers in driving further operational and financial value from their CX programmes.”


    Existing Bright customers include 3, BNP Paribas, the Co-Op, Domestic & General, Lloyds, Premium Credit, South West Water, TUI Group and Webhelp (Shop Direct).

    “Since we founded Bright we’ve carried out more than a 1,000 client engagements and surveyed tens of millions of our clients’ customers, so we know what it takes to build a best-in-class customer service operation,” said Bright UK Managing Director, Mats Rennstam. “Joining Sabio is a smart move for Bright as it gives us the opportunity to not only combine with an innovative customer experience leader, but also to share our data insights with Sabio’s broader global client base.”


    Stuart O'Brien

    All stories by: Stuart O'Brien

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