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TDBC to apply 8×8’s cloud-based telephony system…

800 450 Jack Wynn

Taunton Deane Borough Council (TDBC) will introduce cloud-based technology provided by 8×8 from early December in a bid to improve the council’s staff productivity and service offering for its 140,000 local residents.  

The roll-out will give staff members access to advanced telephony features including intelligent call routing for residents to be directed to the most appropriately skilled agent first time. The new cloud system will also improve internal communications, and, as 8×8’s communications systems are based completely in the cloud, TDBC can quickly increase and decrease the number of staff working, based on demand.  

Fiona Kirkham, ICT and information manager at Taunton Deane Borough Council and West Somerset Council said: “We’re always looking at how we can innovate and improve our systems to help residents in Taunton and the surrounding area. It’s important for us to use cutting edge technology to make sure we are as efficient as possible and ensure local residents receive the best possible support. The 8×8 team is really supportive, working quickly and efficiently so that we can meet our very tight launch deadlines.” 

TDBC needed a provider that could quickly replace its existing legacy system to open an additional site in early December, before rolling out to further sites early next year. In addition, 8×8’s full compliance with PCI DSS standards and acquiring accreditation under the UK government’s ‘Cyber Essentials’ scheme gave TDBC the peace of mind that its system was secure. 

One fifth of customers directed through to a business on the first phone call…

800 450 Jack Wynn

As a result of research surveying 2,010 UK-based adults and commissioned by the provider of global Enterprise Communications as a Service (ECaaS), 8×8, the organisation has found that just one in five customer calls are directed to businesses the first time.

Furthermore, even when customers do manage to get through on the first try, 12 per cent has claimed to have started searching online for competitors during the call; rising to 26 per cent of young people aged 25-34.

Managing director of 8×8, Kevin Scott-Cowell, said: “A business only has one chance to make a great first impression and getting off on the wrong foot can destroy the customer relationship for good. That starts by making sure new customer calls are answered first time. With the right technology in place, it can be easy for businesses to make sure calls are routed to a manned phone and appropriately-skilled agent so new customers are never left to competitors.”

Research also concluded with 35 per cent of new customers could not get through to a business on the first try in regards to finding out new information on a product, transacting a purchase or opening an account and an overwhelming 91 per cent have claimed to of had a bad customer service experience over the phone.

Read more on the research here

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