Industry Spotlight: New original research from Kura and the CCA…

For most contact centre professionals, delivering consistently good customer experience across multiple channels and touchpoints is the ultimate goal. Understanding the complex landscape of changing customer expectations, as well as the opportunities offered by technological innovations, means that this goal requires continuous adaptation. With this in mind, Kura teamed up with the CCA to understand […]
Industry Spotlight: New original research produced by Kura and the CCA…

Service executives are challenged on a daily basis with improving their customer service offerings. Through new, original research, Kura and the CCA asked the critical questions to understand where businesses are positioned today and their ambitions for the future. Our infographic displays some of the key highlights from this research. Interestingly, one in five respondents believe that their customer service advisors […]