Personalisation should be harnessed for better customer communication in 2022
Paul Adams, Senior Director at cloud communications platform Twilio, has shared his 2022 predictions, drawing on observations in consumer behaviour and customer engagement over the pandemic… The increased use of first-party data to understand customers from small businesses “Historically, Netflix and Amazon have dominated the practice of personalisation by making use of first party data, […]
How hyper-personalised content is changing customer communication
By Michael Wright, CEO, Striata A raft of new technologies, many of which are easily integrated into existing channels, are changing the way organisations communicate with their customers. Chatbots, voice integration, and dynamic (, amongst others are at the forefront of this evolution. But organisations cannot simply implement these technologies and expect dramatic improvements in […]
Letter writing – Time to reignite a lost art?
With some 41 States in the US saying that cursive writing need no longer be taught in schools, is this the death knell of a method of communication that has changed the world? Write a letter to someone today, says Forum Events Director Paul Rowney… Imagine what history would be like if the likes of […]
BLUECREST HEALTH SCREENING TO BOOST CUSTOMER EXPERIENCE USING 8X8
Bluecrest Health Screening is introducing cloud-based communications technology to improve the service for its customers. Adopting 8×8’s Virtual Contact Centre and Quality Management solutions will give the company’s customer service agents the tools to provide an excellent experience at every stage of an interaction. A leader in private health screening sessions for signs of illness, […]
Industry Spotlight: “It’s up to you how to handle social channels, but choose wisely”…
The term ‘call centre’ usually conjures up images of vast open office spaces, occupied by dozens of telesales representatives parked in front of computer screens with their omnipresent headsets. Gone are the days where the primary source of communication is by telephone. In the digital age, many consumers decide to take to their desktop when […]
