Chat apps driving the conversation when it comes to customer engagement

New research has revealed an apparent growing trend towards conversational experiences for customer communications, with chat apps such as WhatsApp Business Platform and social media channels such as Instagram driving the trend. Infobip analysis shows that traditional channels like SMS still play an important role for time-sensitive messages, two-factor authentication, and one-time passwords. But when […]
74% of brands think they’re providing good or excellent personalised experiences – consumers disagree

Research has revealed a trust gap between UK brands and consumers – while 74% of companies state they do personalisation well, less than half of consumers (42%) agree. Despite this, both parties agree that personalisation is key to increasing brand loyalty, with UK customers spending 43% more on their products when engagement is personalised. And […]
WEBINAR REWIND: A digital-first strategy for customer engagement

Don’t worry if you missed last month’s excellent Talkdesk webinar on customer engagement – You can now watch the entire session again online! Customers are increasingly opting to engage digitally with the companies they do business with. This has as much to do with the continuing demographic shift to predominantly digitally native consumers as it […]
INDUSTRY SPOTLIGHT: eGain customer engagement solutions

By eGain eGain customer engagement solutions deliver digital transformation for leading brands – powered by virtual assistance, AI, knowledge, and analytics. Our comprehensive suite of applications help clients deliver memorable, digital-first customer experiences in an omnichannel world. To find out more about eGain, visit http://www.egain.com.
INDUSTRY SPOTLIGHT: Introducing Syntelate XA, Inisoft’s new Omni-Channel Customer Engagement Suite

Inisoft has spent years listening to its customers and agent feedback to produce its best and most powerful contact centre solution yet. So what is Syntelate XA and what does this mean for you? Quite simply, Syntelate XA unites all your communication channels, allowing your contact centre agents to provide the best customer service to your clients. It’s […]
Guest Blog, Gail Partridge: Holding memorable conversations with your customers…

Delivering a first-class customer experience should be the number one priority for any brand – it really is that important. It affects perceptions and memories of a business, and encompasses everything a customer goes through with that company. The contact centre is an important part of this, often called into action when something with the […]
[24]7 and Amdocs partnership introduces ‘powerful’ self-service support…

A ‘strategic’ partnership formed by the global customer engagement solutions provider, [24]7 and the customer experience software provider, Amdocs, promises to deliver ‘intelligent, personalised customer support’ across all service channels including email, voice, chat and web; meanwhile reducing the time and costs associated with setting up consumer self-service. The combination of both offerings claims to […]
New Content Guru and Teleopti partnership to optimise customer engagement…

The communications integration provider, Content Guru and the workforce management solutions company, Teleopti, have announced their ‘best-in-class’ partnership by combining both services to improve customer engagement strategies in contact centres. A custom-built integration connects Teleopti’s WFM client with the dynamic agent environment within Content Guru’s award-winning storm® CONTACT™ solution, enabling contact centre and workforce managers […]
Contact centres define omnichannel integration as a ‘challenge’…

Respondents to research conducted by the contact centre solutions provider, Aspect Software, have determined that the biggest ‘challenge’ currently facing the industry’s customer service development is integrating a text-based customer engagement service alongside other channels. Widely considered to be an essential element of the modern customer service strategy, the survey of Europe-based industry professionals found that 90 per cent said are already supporting either a Facebook or Twitter service; 74 per cent have […]