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  • Contact centres define omnichannel integration as a ‘challenge’…

    398 238 Jack Wynn

    Respondents to research conducted by the contact centre solutions provider, Aspect Software, have determined that the biggest ‘challenge’ currently facing the industry’s customer service development is integrating a text-based customer engagement service alongside other channels.

    Widely considered to be an essential element of the modern customer service strategy, the survey of Europe-based industry professionals found that 90 per cent said are already supporting either a Facebook or Twitter service; 74 per cent have implemented email channels to support customer service and 34 per cent use SMS. Despite 42 per cent claiming that the introduction of a text-based messaging platform described as a challenge by many, 90 per cent stated that the channel will become imperative to their strategies within the next two years.

    Senior vice president Europe and Africa at Aspect, Stephen Ball, said: “From our research we know that many in the industry find integration of text-based messaging a challenge, but if they can rise to it, there are fantastic opportunities for their businesses. Technology can offer easy-to-deploy omnichannel solutions to meet this challenge, but companies need help from trusted partners to pinpoint the root cause of their own integration difficulties. Only then can they benefit from text options for customers.”

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    Jack Wynn

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