By Rob Hines, Coaction Solutions
There is little doubt that customers are far more discerning in today’s more connected world, having opinions based on more far reaching thought processes, forcing organisations to think beyond profit alone.
Business integrity, resilience, along with social and environmental responsibility play an ever-increasing role in a customer’s decision making, even in business-to-business (B2B) market place.
After all those working in the B2B sector are consumers themselves, with consumer values.
Businesses must aim higher than average to set themselves apart from their competitors, to truly make an impact.
So, why not use a world class business growth framework, to set your management systems up to be of real benefit to your organisation, from an operational and marketing perspective…
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