6th & 7th May 2026
Radisson Hotel & Conference Centre London Heathrow
14th & 15th September 2026
The Manchester Deansgate Hotel
Roarb2b
Roarb2b

INFOGRAPHIC: Behaviour change is broken

Change programmes don’t work. Even studies from those like McKinsey, who are in the change business, show 70% of change programmes fail to return any real benefit.

The reasons for this are known – front line workers feel ‘done to’ & passively resist any change, & first line managers don’t model the desired behaviours, & it all goes downhill from there.

There is another way – by working with your Influencers as an engine for change magic can happen. The real challenges are (a) identifying your Influencers with data, & (b) getting them onside. And that’s what we do at Tao.

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