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  • INFOGRAPHIC: Behaviour change is broken

    960 640 Stuart O'Brien

    Change programmes don’t work. Even studies from those like McKinsey, who are in the change business, show 70% of change programmes fail to return any real benefit.

    The reasons for this are known – front line workers feel ‘done to’ & passively resist any change, & first line managers don’t model the desired behaviours, & it all goes downhill from there.

    There is another way – by working with your Influencers as an engine for change magic can happen. The real challenges are (a) identifying your Influencers with data, & (b) getting them onside. And that’s what we do at Tao.


    Stuart O'Brien

    All stories by: Stuart O'Brien

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