G3 Comms and Connect Managed Services have merged, creating a new Customer Experience (CX) and Unified Communications (UC) managed services provider, backed by Apiary Capital.
The new group will be one of the largest of its kind in the UK, generating annual turnover in revenues in excess of £55 million.
Since the LDC-backed MBO in 2015 Connect has achieved strong growth, with turnover at £30 million in 2018. Connect currently supports clients such as BP, Diageo and Johnson & Johnson. The new merger marks a successful exit for LDC.
Turnover for G3 for the year to April 2019 was in excess of £20 million. Clients include Morningstar and Volkswagen.
Connect’s Alex Tupman and Martin Cross will head up the group as CEO and CTO respectively, with G3’s James Arnold-Roberts and Adam Young, who will become group Managing Director and COO respectively.
Industry veteran Mark Thompson will be appointed as Chairman, with G3 co-founder, Tony Parish, as non-executive director.
Group CEO, Alex Tupman, said: “Our objective is to create a highly scalable and focussed business that can support the needs of a far greater and more diverse customer base, located within both the UK and abroad.
“The merger of G3 and Connect brings together two businesses with highly complementary capabilities which will enable our combined clients to derive significant benefits from the newly acquired skills provided by the enlarged team, together with the ability to offer an extended portfolio of specialist and proven products and services.”
James Arnold-Roberts, CEO of G3, said: “We are really excited to be joining forces with Connect. The combination of the two businesses will bring even greater benefit to our existing customers while our emerging scale will allow us to reach new prospects both here in the UK and around the world.
“When we looked at Connect’s capabilities alongside our own – including our dedicated global network infrastructure – it was clear that this was the perfect fit.”
Nicki Boyd, Apiary Capital partner, commented: “We are delighted to be supporting the compelling merger of Connect and G3. Alex and James have a shared vision of building a platform of significant scale in the market they both serve so well.
“We believe this is just the start of an exciting and highly productive collaboration and it is fantastic to be working with experienced and likeminded people who are totally aligned with our goals and objectives.”