Customer service experiences need to go beyond traditional channels like voice and email. Delivering conversational experiences and automated customer journeys over digital and mobile messaging channels will help to win, retain and serve customers.

As conversational messaging will sit at the front of the contact centre, businesses need to be able to serve customers on the most popular messaging apps and the next generation of native mobile messaging channels.

But which channels should you prioritise in an increasingly complex messaging ecosystem to enable your business and contact centre agents to deliver conversational customer service experiences?

Find out in our latest eGuide which gives insight into the latest messaging channels and technologies that can help you differentiate customer service in 2018.

Key insights include:

• Why the ability to engage, serve and provide ‘app-like’ interactions over messaging channels is one of the most powerful CX differentiators.
• A breakdown of the key messaging channels and technologies that are available to brands and marketers for delivering conversational interactions.
• Strategies on how to solve the challenge of managing an increasingly complex customer communications ecosystem.