What Are the Benefits of Rich Communication Services in Customer Service?
With brands searching for innovative and new ways to engage their end-users they can now unlock the benefits of RCS (Rich Communication Services) business messaging. RCS is truly a conversational channel that is transforming the messaging landscape as it speaks to the need for customers to receive more personalised, richer, and engaging messaging. RCS compliments […]
Best practices in SMS customer care
By mGage Did you know that 95% of people who had a bad experience are willing to give a brand another go if they know that their issue was dealt with correctly[1]? Customer care is extremely important for brands, and facilitating customer care over as many communication channels as possible is good business practice. Text […]