Text messaging is changing the way we communicate
By mGage Long ago, when streets still had pay phones, and every home had a landline, software programmer Neil Papworth sent the first text message. The date was December 3, 1992. Two decades later, around 23 billion SMS messages are sent daily around the world[1], both from person to person and through mobile engagement providers. In […]
Why text messaging should be part of your omnichannel customer service strategy
By mGage Americans spend about five hours a day on their phones, according to TechCrunch. Consumers expect customized and genuine engagement in real-time, across all communication channels. This trend toward personalized conversational messaging isn’t going away, particularly in the business world. As a result, SMS has become a popular platform among businesses for customer service. […]
Lower Costs and Improve Customer Service with Text Messaging
By mGage When it comes to customer service, consumers expect speed, convenience, and flexibility. By leveraging text messaging for customer service, you can be available when and where your customers need to reach you. Top companies use text messaging for many customer service applications, including… Fraud Alerts One-Time Passwords (OTP) Balance Checks Payment Reminders Payment Confirmation […]
Mobile Learnings for 2021 to Increase Customer Loyalty
By Pinder Takhar, Director of Marketing, mGage 2020 was a significant year for business messaging as we saw an upward trend in its usage. It quickly became an indispensable communication channel for brands to stay connected with their customers, keeping them engaged, informed and updated. Along with an increase in two-way messaging, more businesses started […]
Why Mobile Chat Services are Key to Boosting Customer Experience
By Pinder Takhar, Director, Marketing, mGage This year businesses have had to adjust the way they operate and communicate with their customers. Not only has it been vital in keeping customers informed it has also been just as important to ensure customers can easily reach the brand. With the increase in customer engagement, this has meant […]
5 ways to grow your SMS subscriber list
By mGage Launching your first SMS campaign is exciting! In order to get started, you will need to build a list of SMS subscribers who have opted-in to being contacted by you. Fortunately, there is plenty of opportunity. More than 5.19 billion people now use mobile phones, up by 124 million over the past year[1]. […]
SMS Surveys – Vital to gathering valuable customer feedback
By mGage For businesses looking to continually improve their customer service and experience, the need for thorough feedback cannot be underestimated. Without a true indicator or picture of the consumer experience, there is no way organisations can ensure that they are supplying the best service possible. Hence, SMS surveys are a vital tool in the […]
Improving Contact Centre Performance with Mobile Messaging
By mGage With 89% of consumers willing to switch to a competitor after a bad customer service experience[1], the importance of good customer service cannot be overstated. In the recent climate, increasing pressure has been placed on contact centres across various industries. Contact centres are costly, not just because of the resources required to operate […]
Millennials and Next Gen are driving a message-focused future
By Nick Millward, Vice President Europe at mGage In recent years, smartphones have become the standard and with 95% of smartphones being used daily, coupled with the innovative capabilities and growing impact on our lives, it is a trend that businesses across all sectors need to pay attention to. In turn, Over-the-Top (OTT) applications, or […]
RCS: Conversational Messaging Assists Customer Service
With brands searching for innovative and new ways to engage their end-users they can now unlock the benefits of RCS (Rich Communication Services) business messaging. RCS is truly a conversational channel that is transforming the messaging landscape as it speaks to the need for customers to receive more personalised, richer, and engaging messaging. RCS compliments […]
