RCS messaging predicted to make inroads following iOS adoption
Rich Communication Services (RCS) traffic will quadruple over the next five years as data from tech analyst Omdia shows RCS Application to Person (A2P) and Person to Person (P2P) traffic will increase from 1.5 trillion messages this year to more than 6 trillion messages in 2029. As a result, A2P RCS will generate revenues of […]
SMS rises up the ranks for customer communications, but are retailers are missing out on mobile?
A Wunderkind survey of over 2,000 UK shoppers has revealed that while email remains the dominant channel for consumers, with 84% saying they find it the most convenient channel for communicating with retailers during the buying journey, a third (32%) say they now find text just as convenient – an increase of 6 percentage points […]
Text messaging is changing the way we communicate
By mGage Long ago, when streets still had pay phones, and every home had a landline, software programmer Neil Papworth sent the first text message. The date was December 3, 1992. Two decades later, around 23 billion SMS messages are sent daily around the world[1], both from person to person and through mobile engagement providers. In […]
Lower Costs and Improve Customer Service with Text Messaging
By mGage When it comes to customer service, consumers expect speed, convenience, and flexibility. By leveraging text messaging for customer service, you can be available when and where your customers need to reach you. Top companies use text messaging for many customer service applications, including… Fraud Alerts One-Time Passwords (OTP) Balance Checks Payment Reminders Payment Confirmation […]
5 ways to grow your SMS subscriber list
By mGage Launching your first SMS campaign is exciting! In order to get started, you will need to build a list of SMS subscribers who have opted-in to being contacted by you. Fortunately, there is plenty of opportunity. More than 5.19 billion people now use mobile phones, up by 124 million over the past year[1]. […]
SMS Surveys – Vital to gathering valuable customer feedback
By mGage For businesses looking to continually improve their customer service and experience, the need for thorough feedback cannot be underestimated. Without a true indicator or picture of the consumer experience, there is no way organisations can ensure that they are supplying the best service possible. Hence, SMS surveys are a vital tool in the […]
Best practices in SMS customer care
By mGage Did you know that 95% of people who had a bad experience are willing to give a brand another go if they know that their issue was dealt with correctly[1]? Customer care is extremely important for brands, and facilitating customer care over as many communication channels as possible is good business practice. Text […]
New security and Web Chat features set to complement Intelecom’s existing solutions…
The provider of cloud-based multichannel contact centre solutions, Intelecom, has introduced its latest set developments which will enhance its current strategy of placing information security management and quality at the top of its priority list. The new security features build additional resilience into the contact centre environment with the introduction of two-factor authentication and an […]
Guest Blog, Steven Robertson: Using omnichannel as a direct route to customer engagement success…
It’s no secret that smart use of the right contact channel and judicious use of customer data is the foundation of the sort of responsive customer service today’s digital consumer demands. Let’s look at the best ways of getting to that destination and how you can ensure you are rightly supporting your customer base… Being […]
Contact centres define omnichannel integration as a ‘challenge’…
Respondents to research conducted by the contact centre solutions provider, Aspect Software, have determined that the biggest ‘challenge’ currently facing the industry’s customer service development is integrating a text-based customer engagement service alongside other channels. Widely considered to be an essential element of the modern customer service strategy, the survey of Europe-based industry professionals found that 90 per cent said are already supporting either a Facebook or Twitter service; 74 per cent have […]
