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5 ways digital technology is improving the utility service experience

By Tony Corlett, Commercial Enterprise Client Director at Maintel The current utilities market has never faced greater competition or demands from regulators. However, adopting digital technology can significantly improve the overall utility service experience; from engaging and retaining customers, to adhering to regulation. It’s easy for organisations to be overwhelmed by the myriad of services […]

Heralding the new age of the chatbot

By James Stokes, Enterprise Team Lead UKI, Infobip  When people think ‘robot’ they may visualise a 1960s-style sci-fi creation, but today’s robots come in many forms. And although many of these may be invisible to consumers in the form of chatbots and automated services, they are forging the way for a new era of customer […]

Harnessing digital tech to enable personalised CX in 2022

By Brian Atkinson, Vice President and General Manager EMEA, Five9 These five trends outline why we can expect more companies to harness digital technologies in 2022 to enable smarter, more personalised customer experiences… 1 – Replacing legacy infrastructure with digital tech 2022 must see the complete uprooting of the ‘press 1’ tree of frustration that is […]

Personalisation should be harnessed for better customer communication in 2022

Paul Adams, Senior Director at cloud communications platform Twilio, has shared his 2022 predictions, drawing on observations in consumer behaviour and customer engagement over the pandemic… The increased use of first-party data to understand customers from small businesses “Historically, Netflix and Amazon have dominated the practice of personalisation by making use of first party data, […]

Movers & shakers: Talkwalker’s top 10 brands of 2021

2021 flashed by, and brands across the globe kept the pedal to the metal to stay one step ahead of a relentless year. COVID restrictions eased and then returned, competition in the digital realm was fiercer than ever, and consumer preferences changed in the blink of an eye. However, there were several brands that excelled […]