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Customer experience

Agile Queue Management – How to manage queues more effectively

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By Kirsty Ferguson, Enterprise Engagement Lead, Premier CX

N.B. This article was originally published in The Good CX Guide, an e-book on the topic of caller experience best practice.  To download the guide, packed with practical advice for contact centre professionals, please click here.

In most articles I have read about managing call queues, one piece of advice that always pops up is to be “dynamic”. However, what does that really mean? And how can you possibly even think about being agile and dynamic when you have a giant board of lights above your head with queue times rising above SLA and several callers waiting that you know aren’t going to get through before the lines cut off at the end of the day?

In reality, the answer is simple. USE THE QUEUE. Literally, use all you have available to you to manage your peaks and keep those boards at bay. In this brief article, I’m going to suggest how you can get started.

Step One – What You Can Use

Think about your arsenal. Do you have live chat? Do you have comfort messaging? Maybe you can publish your wait times. Whatever it is, use it in context. Being dynamic is about knowing what to use and when to use it. Furthermore, if you have enough agility to turn things on and off as you need to in real-time, then even better.

For example, if you have long queues and your live chat is switched off, switch it on and put a message in the queue telling the caller it’s now available. If you can stream, then chances are you can set parameters to automatically drop this message in when queue lengths hit a specific timeframe. Do you have the ability to stream in queue experiences? Can you publish your wait times? You may think you can’t utilise some of this stuff without IT’s help, but clever messaging can open a whole world of deflection that can help you manage your queues.

Step Two – Why Are the Queues There?

What has caused your queue? Is it external communication that’s resulted in a sudden influx of calls? Is it a forecasted spike or is it just an unknown? What is the most likely thing the caller is going to be talking to your agents about? Once you know the cause, you can account for how long the peak is likely to last and switch on helpful messaging in the queue when needed.

For example, suppose you have a power outage that affects a particular postcode. A simple CLI lookup will enable you to only advise callers from the appropriate geographical area of the outage and how long electricity is likely to be down. If you are receiving spikes for several reasons when queueing hits a certain threshold, why not introduce a more empathetic level of music/voice and tone into your queue. You could also add a message to advise that live chat is available or that non-urgent queries can be dealt with online.

Step Three – Get Your Caller Agent Ready

Is the caller ready? Think about what you need the caller to know, or have at their fingertips, when they get connected to help the agent assist them more efficiently. Things like delivery details, order numbers, account numbers, and so on. And if they don’t have this info, and you can’t talk to them without it, let them know (nicely, of course) before they get to an agent. Then when they call back, recognise the fact they are a repeat caller. You can use dynamic IVR to show you know they are a repeat caller and give them a message along the lines of:

“Thanks for calling back. We’ll put you straight through to someone who can help with deliveries, but if you want to talk to us about something else, press ‘1’ to go to the main menu”.

This will help prioritise your callers that are in the queue.

These are just a few ways that the queue and IVR can help you manage demand, keep you agile, and enable you to be dynamic when under the pressure of mounting call queues. Of course, some queues are just inevitable, but there is always something else that can be done by using what you have. You just have to look hard enough.

N.B. This article was originally published in The Good CX Guide, an e-book on the topic of caller experience best practice.  To download the guide, packed with practical advice for contact centre professionals, please click here.

Why CRM (still) fails

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CRM is a core component of the operational toolkit – even SME adoption levels have now reached 79%, according to a recent survey from Workbooks. And yet, CRM success rates are still too low. For every business achieving phenomenal business transformation, another will have wasted resources and seen zero return.

As a mature market, there are countless CRM solutions now available, many of which are loaded with fantastic features and functionality. So what makes the difference between CRM failure and CRM success? As John Cheney, CEO of cloud-based CRM vendor Workbooks, explains, it isn’t the technology that delivers success – success can only be achieved if companies set clear business outcomes at the point of purchase…

Pressure to Change

In a post lockdown economy, businesses in every sector are adjusting to change. Staff turnover has reached unprecedented heights as individuals rethink priorities. Customers have not just moved online but radically raised their expectations of the quality of experience at the same time. New markets have opened; others have been mothballed. It is little wonder that businesses are reassessing their existing CRM solutions and asking: why didn’t it help?

Done well, CRM provides a framework that can transform operational performance in many areas. And, as some companies discovered during the COVID-19 pandemic, a well-designed and well implemented CRM can support rapid changes in business direction – such as the company selling window shutters direct to the consumer that moved 100% online within days, as soon as measuring up visits to the customer’s home were prohibited. And yet, the risk associated with implementing CRM is widely recognised: in the Workbooks survey and report, The State of the CRM Market: An SME Perspective, 50% of SMEs confirm they are already on their second CRM platform. Too many companies are still buying CRM, only to discover it has failed to deliver.

What’s going wrong? According to the survey, the primary reason for failure is that the CRM solution is a poor fit for the firm’s needs (53%) – yet features and functions (62%) remain the most important factor when choosing a CRM. If a business has spent time ensuring the technology is a great match, why is it still a poor fit? This is a significant investment – so why are companies making such a hash of buying such a vital tool in the business armoury, something that can utterly transform performance, profitability and customer experience?

Outcomes not Features

Taking a technology first approach to finding the right CRM solution is a fast track to failure. Forget the features and functions – they come later. Companies need first to understand the business outcomes required from the investment. Driving revenue growth? Enhancing the customer experience? Reducing operational costs? Improving decision making? Without clearly defined business objectives, companies will struggle to achieve any value from the CRM investment, whatever product they choose.

It is only once business outcomes have been defined – and prioritised – that companies can truly understand the requirements of the CRM solution and set clear expectations for its implementation.  For example, many companies are looking to CRM to deliver a 360-degree view of all customers. Fine, most systems can offer to pull data together, but why? How is that information going to be used? And where, specifically, will the value be derived?

If the desired business outcome is to improve cross-selling, then pulling all data into one place will allow the business to improve segmentation and fine tune marketing. But will the sales team be automatically informed when customers click through a marketing email? Will these leads be scored to help sales people prioritise their response? Taking the time to truly investigate how CRM could support a priority business outcome turns the project on its head.

Technology Sell

Few SMEs, however, have the business analysis skills to undertake this process – and, unfortunately, the CRM industry on the whole is not set up to provide that support. For most CRM vendors, the product sell is typically features and functions focused. Then, once the deal is signed, the implementation project is handed over to an integration partner – a team that wasn’t involved in the original sales process or any discussions about the customer’s business needs.

The model is disjointed as a result: reinforcing the emphasis on ‘bells and whistles’ differentiation during the product assessment phase and offering little to no alignment with business goals or priorities – all of which can extend time to value for the customer.

Unique Business

The honest fact is that while there are some differences between CRM applications – most notably in the ease of integration, with those using open APIs making it far easier – the software is approaching commodity status. Business needs, however, are unique. Every company has its own structure, its own customer base and engagement model.

A CRM investment is about achieving a competitive edge, about being better than the competition – and actively looking to explore, capture and use business goals to define the CRM deployment makes the difference between failure and success.

Which is why SMEs need to take a different approach to buying CRM – one that starts with the business outcomes they want to achieve and, only once they have been prioritised, applies this insight to determine the functional CRM goals. Companies should look for vendors who can help them to define these business outcomes at the outset, in addition to offering implementation support. Delivering that end-to-end engagement, all the way from the initial outcome definition workshop to full implementation, ensures consistent product focus and maximises time to value.


When CRM projects work the business looks quite different. When projects fail, the business looks exactly the same – just financially worse off. And too many businesses, having been there before, are increasingly nervous of making the same mistakes. Faced with navigating a rapidly changing commercial landscape, companies are in a dilemma: they need CRM, they know it can work and deliver real value. But can they take the risk? Can they afford not to?

It is time to stop repeating the CRM mistakes of the past. Step away from product sell, the sparkly features and functions: it is businesses that prioritise outcomes and look beyond the technology – to what additional value a supplier can offer – that will be best placed to maximise ROI and achieve successful business change, fast.

Customer experience solutions: 2021 buying trends revealed

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Agent Coaching & Monitoring, Customer Insight and Staff Incentives top the list of solutions the UK’s leading customer experience professionals are sourcing in 2021.

The findings have been revealed following the recent virtual Contact Centre & Customer Experience Summit, which took place on July 6th & 7th.

Delegates registering to attend the event were asked which areas they needed to invest in during 2021 and beyond.

A significant 53.3% are looking to invest in Agent Coaching & Monitoring, with 47% sourcing Customer Insight Collection & Analysis solutions.

Just behind were Staff Incentives & Motivation (46.7%), Staff Wellbeing (43.3%), and Call Centre Technology (40%).

% of delegates at the Contact Centre & Customer Experience Summit sourcing certain products & solutions (Top 10):

Agent Coaching and Monitoring 53.3%
Customer Insight collection & analysis 46.7%
Staff Incentives & Motivation 46.7%
Staff Wellbeing 43.3%
Call Centre Technology 40.0%
CRM 40.0%
Online Live Chat Systems 40.0%
Self Services 40.0%
Workforce Management/Optimisation 40.0%
Artificial Intelligence 36.7%

To find out more about the Contact Centre & Customer Experience Summit, visit https://contactcentresummit.co.uk.

INDUSTRY SPOTLIGHT: Stella Connect customer service feedback, coaching & QA

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In an ultra-competitive market, how do brands deliver great customer experiences that set them apart from their competition? It all boils down to human touch. Today’s front-line teams have become a major driver of customer loyalty and retention. That’s why we’ve built a platform to help you empower your front-line team to deliver great exceptional experiences.

Stella Connect offers service teams a humanized, real-time agent-level feedback platform, integrated quality assurance, and coaching that brings all of the relevant data points together. Get visibility into agent performance, and empower your team to deliver exceptional customer experiences with Stella Connect.

Click here to book your demo.

Why text messaging should be part of your omnichannel customer service strategy

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By mGage

Americans spend about five hours a day on their phones, according to TechCrunch. Consumers expect customized and genuine engagement in real-time, across all communication channels. This trend toward personalized conversational messaging isn’t going away, particularly in the business world. As a result, SMS has become a popular platform among businesses for customer service. As part of an omnichannel strategy, text messaging for customer service can lower costs and facilitate more convenient and engaging relationships between brands and customers.

What is Omnichannel Customer Service

Omnichannel customer service enables interactions between a consumer and a business through multiple touchpoints.

There is some confusion surrounding the difference between “omnichannel” and “multichannel” customer service. Multichannel means having multiple channels for customer support.  Omnichannel, however, describes delivering a seamless customer service experience across all of those channels by collecting additional data about the customer with each interaction. With omnichannel, you have a complete view of the customer, which facilitates delivering an excellent customer service experience.

In a siloed approach to customer service, customers often have to answer the same questions multiple times. It may be difficult to transfer discussions from one channel to another. Worse, agents may not have a complete record of prior communication, resulting in communication mishaps.

When text messaging is integrated with an existing CRM system through APIs, conversations can flow easily between online channels, phone calls, and SMS. More than 60% of customers interact through multiple channels, and regardless of time, place, device, or medium, they expect consistency[1]. By adopting an omnichannel approach to customer service, brands give customers an improved experience and more ways to reach them and, in exchange, get more information about the customer.

Consumers Want the Option to Use Text Messaging for Customer Service 

Did you know that 62% of companies report that customers like using chat options over voice? In fact, 58% of customers have attempted to respond to a missed call from a business with a text message. Customers are also four times more likely to respond to a text message than return a phone call after receiving a voicemail[2]. Yet less than half of companies surveyed offer text messaging for customer support[3].

There are many reasons to consider offering text messaging as a customer service channel, including…

  • Ubiquity
    96% of Americans own a cellphone that is capable of receiving SMS messages (Pew Research).
  • Immediacy
    Morgan Stanley reported that 91% of Americans keep their mobile devices within arm’s length at all times, and 90% of all text messages are read within 3 minutes of being received (2019 Mobile Usage Report).
  • Accessibility
    Text messaging does not require an internet connection and can be used by people with various disabilities, including those with hearing impairments. Offering multiple channels helps ensure that customer service is accessible to everyone.
  • Customer Preference
    Consumers show a preference towards text messaging, particularly for urgent notices. In fact, 67% of people said they would rather a business send them an appointment reminder via text instead of an email or phone call.
  • Efficiency
    Text messaging is usually a faster and less expensive way to resolve customer concerns. The average customer service phone call costs about $16, whereas an interaction via text can cost as little as $1, including the cost of the customer service agent’s time (Campaign Monitor).

Brands that add text messaging as a customer service channel will quickly realize both ROI and customer satisfaction benefits.

Adding Text Messaging to Your Customer Service Strategy

While companies sometimes view customer service channels as “competitors” of one another, the customer does not consider it in the same light. The customer sees a brand that is delivering a top-tier service experience. This is important, when you consider that 64% of people find customer experience more important than price when making a purchasing decision[4].

Omnichannel doesn’t just improve customer experience—It also delivers significant ROI and lowers costs thanks to improved customer retention and efficiency. Businesses that adopt omnichannel strategies see 91% higher year-over-year customer retention rates compared to businesses that don’t[5].

If you’re ready to learn more about how text messaging can improve your omnichannel customer service strategy, contact mGage today.

[1] Deloitte

[2] MessageDesk

[3] eMarketer

[4] Gartner

[5] Aspect Software

Thinking of Transforming your CX Strategy?

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By Foehn

At Foehn we work with our clients to deliver world-class CX strategies through the delivery of agile, digital, cloud-based solutions such as Genesys Cloud. We have helped many companies enhance their customer experience through our implementations, allowing them to use digital channels, CSAT tools, Workforce Management and Gamification to improve both the customer and agent experience.

Get in touch with us today to start your digital transformation journey!



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Customer experience management market to hit $21.8bn

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The global customer experience management market is projected to reach revenue of $21.86 billion by 2027, equivalent to a CAGR of 13%.

That’s according to data from Fortune Business Insights, which cites the heightened importance of enhancing customer experience (CX) amid the COVID-19 pandemic.

The report asserts that with millions of people worldwide confined to their homes, brands are aggressively looking for avenues to maintain visibility among their customers and cater to their changing needs.

The unusual circumstances created by the coronavirus have forced companies to engage customers in a more meaningful way. For example, the cable provider Comcast deepened its customer experience management by developing short, topical videos powered by an interactive experience for its Xfinity cable service during the pandemic.

In China, a restaurant chain started delivering ingredients for meals usually enjoyed in communal settings at people’s doorsteps, ensuring no physical contact and strengthening its relationship with loyal customers. The variety of novel ideas triggered amid the COVID-19 pandemic enabled the market to register an impressive CAGR of 11.7% in 2020.

According to the report, the value of the market was estimated to be $8.29 billion in 2019.

Furthermore, the report says the proliferation of smartphones, mobile applications, and other smart devices has triggered a massive digitization trend among businesses. Enhancing CEM through virtual platforms and online portals has become one of the core strategies adopted by companies to foster long-lasting relationships with their customers.

However, with private customer information being available online in most cases, the threat of data breaches has escalated in recent years. Hackers are targeting digital platforms to extract critical data and sell them on the black market. For example, in April 2020, over 500,000 accounts on the teleconferencing platform Zoom were breached and then sold on the dark web by cyber-criminals.

Similarly, in India in January 2020, Unacademy, the popular online education platform, experienced a massive data breach, exposing more than 20 million accounts containing customer information related to email addresses, payment history, passwords, and usernames. The constant exposure of delicate information to cyber-attacks may inhibit the customer experience management market growth.

In 2019, the North America market size stood at $2.81 billion, and the region is expected to lead the market during the forecast period due to the speedy digital transformation of businesses in the region. CXM companies across the US and Canada are actively adopting and deploying customer experience management solutions powered by advanced technologies such as artificial intelligence (AI) and machine learning (ML). Thus, the market in North America is foreseen to progress at an incredible pace.

Asia Pacific is strengthening its hold on the customer experience management market share as a result of the broadening presence of AI and the Internet of Things (IoT) among enterprises in India and China. In Europe, on the other hand, the increasing number of call centers is expected to propel the regional market.

The five common Contact Centre issues that can lead to losing customers

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By Jabra

Here’s the bad news: there are five issues common to Contact Centres that could cause you to lose 9 out of 10 customers.

However, the good news is that once these issues are addressed you can make your top performing agents almost twice as productive as their least industrious counterparts – which will boost customer satisfaction and increase retention rates.

Find out what the five common issues are and how your Contact Centre can overcome them to maintain positive customer experience and satisfaction:-


NICE CX Excellence Awards 2020 – Winners revealed

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NICE has announced the winners of its CX Excellence Awards 2020, with inning organisations honoured for leveraging innovation to drive exceptional customer and employee experiences and improve the bottom line.

The 16 award winners across five categories will be recognised at Interactions Live, NICE’s first-ever virtual conference highlighting the path to uncompromising customer service via best practices for agility, flexibility and adaptability in today’s changing reality.

The winners were also featured in a commemorative digital magazine which highlights how they used innovation to provide brand-differentiating customer service.

The CX Excellence Award winners span a variety of industries including financial services, healthcare, insurance, retail, telecommunications, utilities and more. Winners demonstrated remarkable results in one of five categories:

  • Best Cloud Implementation – Highlighting the flawless roll-out of novel cloud-based solutions while enjoying a complete, omnichannel customer experience suite in the cloud. Winners also exhibited rapid innovation cycles and elasticity via their cloud-native platform deployments. The winners are:
    • Farmers Insurance
    • HireRight
    • Trupanion
  • Best Business Impact – Driving quantifiable improvements in KPIs across multiple business areas including customer satisfaction, net promoter score (NPS), agent engagement, operational efficiency and revenue growth. The winners are:
    • Banco BMG
    • Northwestern Mutual
    • Teleflora
  • Best Customer Experience – Achieving a deep understanding of customers’ personalities and journeys to improve customer experience through advanced, real-time analytics. The winners are:
    • KeyBank
    • Michigan Department of State Information Center
    • Valvoline
  • Best Employee Engagement – Boosting workforce engagement and empowerment and demonstrating excellence in transparency, retention and motivation strategies. The winners are:
    • Sallie Mae
    • TD Bank
    • Vera Bradley
  • Rookie of the Year – Demonstrating excellence in the rapid adoption and implementation of best practices, achieving rapid ROI. The winners are:
    • LPL Financial
    • PSCU
    • US Bank
    • Wine Country Gift Baskets

Barak Eilam, CEO, NICE said: “We believe innovation is the critical path to success both in dynamic times as well as in measured ones. These organizations define what it means to be CX Agile in ensuring exceptional experiences even as market conditions evolve, and we’re proud to celebrate them. We remain committed to developing novel technologies that allow our customers to make a meaningful impact on the lives of their consumers in any business environment. I’d like to take this opportunity to thank the award applicants and winners for sharing their successes with us this year.”

Click here to access the commemorative digital magazine showcasing how the winners used innovation to drive service excellence.

Call Centre Management – Getting it right from the start

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By Simon Black, CEO, Awaken Intelligence

We all know how having a great contact centre manager can make the world of difference to managing your team of agents and delivering outstanding campaigns. However, with the news that Oracle, alone, sent more than 100,000 customer service agents home to work, how can you ensure that you’re still delivering the best call centre management even with the majority of your agents working remotely?

As a recent FT article highlighted, “the image of a seamless, 24-hour global work ethic (from the contact centre industry), relies to a great extent on humans in large offices – ‘butts on seats’, as one industry locution has it.”

Covid-19 is dramatically changing the contact centre landscape as we know it. So, what critical disciplines and tools are the very foundation of great management of your business? And how can you evolve to ensure you’re getting the best performance and customer satisfaction possible, wherever you can? Below you’ll find a few gems that will support your agents in this rapidly evolving sector.

Onboarding and Culture

According to Glassdoor organisations with a strong onboarding process improve new hire retention by 82% and productivity by over 70% yet a study by Gallup found that only 12% of employees strongly agree their organisation does a great job of onboarding new employees! The challenge to introduce new joiners effectively is greater than ever and while we know that the job market is going to be flooded at a time like this it is important you get it right. Finding self-motivated individuals that fit within your contact centre and that aren’t just ‘butts on seats’ is really important. You may be looking for completely different people compared to your traditional hires. You’re going to need self-starters that are motivated and that aren’t afraid to shout as they settle into their new role. Managing the existing team is hard enough at the moment but you need to ensure your new agents aren’t just thrown in the deep-end! Make sure you have a robust onboarding process where they get the following:

  • To meet their team and key managers in the business. Give them a feel for your company culture even if it’s only via video calls.
  • Make sure you cover all the HR aspects and get the admin out of the way as quickly as possible.
  • Ease them into the role by showing them the systems and procedures by using video training. The technology exists to do this so there’s really no excuse!
  • Appoint a mentor – a key person your new hire can go to when they’re feeling anxious or have any questions as they settle into the role, and encourage them to schedule regular, virtual coffee meetings. According to HCI, 87% of organisations that assign an ambassador or buddy program during the onboarding process say that it’s an effective way to speed up new hire proficiency.

You’ll see we also mentioned company culture. We know it’s difficult to keep this going while everyone is working remotely but it’s vital as BreatheHR’s Culture Economy Report 2020 highlighted, estimating that toxic workplaces cost the UK economy £15.7 bn every year. Encouraging existing employees as well as new agents to contribute to conversations, turn up on team calls and join in online quizzes or cocktail hours will help to keep people motivated even in this disjointed world.

Best Tools for the Job

AI and voice analytics are changing the way in which many businesses operate and contact centres are no different. Our conversational analytics will not only help you to analyse the vocabulary and sentiment in your most established performers but will also help you to pick up on where new starters are struggling too.  This is so important when you’re unable to stroll around your call centre and listen into conversations taking place. Plus, it’s actually a far more practical and informative way of keeping your finger on the pulse.

Not only will scripting and analytics help to guide even the newest recruits through their first calls but, also with this informative data they’ll soon be able to understand what makes a seamless journey for the customer and a better day at work for them! Here’s a reminder of why conversational analytics (CA) is so important for your agents:

  • The intuitive way CA works means your agents require less training or can move on to different campaigns without spending hours reading reams of training manuals.
  • Ability to handle calls and resolve them faster than before, which means your agent’s experience and job satisfaction will be higher and your cost per call is kept in control.
  • Your agents have the ability to focus on the conversation, rather than the process which means both agent and customer have a better experience. That means your staff retention improves dramatically.
  • By providing you with actionable insights formed into one report, it will allow you to motivate your agents in the right directions and stimulate continuous improvement.


Automating the intensive process of monitoring agent-customer interactions at scale can help to highlight which agents might need further training and on what in particular. Also, there are repetitive call centre tasks such as listening to agents calls and manually evaluating agent’s performance or screening the calls for quality assurance (QA), that can be automated to make the role more enjoyable. Given automation is a proven way to reduce attrition investing in automation makes even more sense when you look at the numbers. According to Response Design Corporation call centres replace approximately 26% of their agents each year and a report from CIPD claims that the average cost for replacing call centre staff is £6,125. It doesn’t take a mathematical genius to realise that re-hiring and training 26% of your workforce on an annual basis is pretty expensive! So, doing anything to retain the great performers is more than worthwhile.


It sounds simple but measurements should be in place to monitor individual, team and campaign performance. How can you reward and praise if you have nothing to benchmark people’s efforts by? And similarly, how can you report success on a particular campaign if there are no KPIs.

Any decent call centre technology will provide you with a reporting dashboard where you can gather critical data at every level. You need to measure from the individual call, agent, team, campaign and across the entire contact centre. Generating these reports shouldn’t mean that your contact centre manager spends hours stuck in Excel, these should be generated by a powerful web-based tool providing managers with all necessary information to make strategical decisions for your contact centre.

The Customer is Always King

You’ve heard it before, but your agents should never forget that delivering frictionless customer experience is critical to your organisation’s success. Help them to really understand what makes your customers tick, the variety of different requirements and to share experiences with their peers to help better the experience for all. It’s also important to remind your team, no matter how difficult the client interaction is, that being polite and positive will pay dividends. Smiling on a camera during your virtual meetings will make the conversation instantly warmer in 9 out of 10 cases. And sometimes we all have to accept that if people have a bad day and not to take it too personally either.

Going Full Circle Time and Again

While it’s been tricky with agents working remotely during this time finding ways to offer feedback and being accessible to your team is key to maintaining morale and motivation. We’ve discussed the importance several times of being a good listener and how to run a team efficiently to encourage two-way conversations across the team so they can support one another and share learnings.

As we’ve already said it takes a certain type of person to work in a contact centre and an incredibly motivated one to work from home on their own, amongst a virtual team. That is not going to change any time soon. They need to be confident, efficient and a good listener as well as a team player. However, to help them be successful you need to deploy the right tools and pay attention to the data you garner to ensure that your managers, your agents and campaigns run as efficiently as possible.

Covid-19 has been a catalyst for digital transformation this year, pushing businesses from all industries to embrace smarter technology to support their people and allow their operations to thrive. Solutions that you once viewed as a ‘nice to have’ or planned to introduce over the next five years are now a necessity. Equipping your team with the best will not only enhance their working lives but dramatically improve your customer experience (CX) too.